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Vintage Dolls Speed Into Rotherham

posted 22 Apr 2013, 03:19 by RiDO Rotherham   [ updated 22 Apr 2013, 03:30 ]
Shoppers have the opportunity to choose from some of the best vintage jewellery, clothing and furniture as Rotherham’s new Pop up Shop welcomes its first tenant.

Louise Griffiths, Jessica Donovan and Debbie Stevens are the 'Vintage Dolls' - three friends who originally met through their day jobs and who have taken advantage of the Pop up Shop offer to launch their new business.

As Louise explains; “Vintage Dolls works on the unique concept of appreciating the little things in life. We source items such as jewellery, furniture, homeware, clothing and gifts from times gone by, to bring into modern day to be cherished for years to come, giving old items the new lease of life.”

Thanks to funding from the ‘Portas Pilot’ initiative in 2012, Rotherham Council secured premises at Imperial Buildings and launched its own Pop up Shop and advertised for would-be retailers. Incentives include rent free periods, flexible terms and help with fit-out and led to a flurry of enquiries. 

After beating off stiff competition to bag the coveted retail spot at Imperial Buildings for their vintage themed shop, Louise adds; “The Mary Portas pop up shop has given us an unbelievably amazing opportunity to showcase our dreams and launch our small business in what can be for many a very daunting prospect in today’s economic climate.

Cllr Gerald Smith, Rotherham’s Cabinet member for regeneration says; ’’We are delighted to be able to launch this project in Rotherham; we were overwhelmed with the number of enquiries we received. There were some great proposals put forward and we were pleased to offer the opportunity to ‘Vintage Dolls’.

“As well as bringing life back into empty properties and supporting local entrepreneurs, the project also aims to attract businesses that add to the overall retail offer which ultimately drives footfall which benefits everyone. We are very excited to see yet another quality independent store open its doors; particularly at Imperial Buildings which offers a cluster of complimentary businesses offering something different.’’

‘’This is one of a number of business support projects that has been launched following the confirmation of Rotherham’s Portas Pilot town status in 2012 with over 170 businesses already directly benefitting from the funding and the variety of projects it has enabled.’’