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Powerstar continues growth with new Australian office

posted 16 Aug 2012, 05:55 by RiDO Rotherham
EMSc (UK) Ltd, Rotherham based manufacturer of the Star® range of energy saving solutions, including the award winning Powerstar voltage optimisation system, is expanding its international footprint with the opening of a dedicated Powerstar office in Melbourne, Australia. 

The decision was made due to the overwhelming success Powerstar – a unique triple wound system with a patented design that actively reduces electrical energy consumption – has achieved in Australia over the past few years and the Melbourne office will allow the company to further develop its market presence.

As part of its expansion strategy, the company will be looking at establishing partnerships with a number of energy consultants and third party distributors to help promote and sell Powerstar across Australia. The company will also be exhibiting at Australia All-Energy, taking place at the Melbourne Convention & Exhibition Centre on 10th and 11th October. 

Speaking of the decision to launch the Melbourne office, Paul North, international business development manager at EMSc (UK) Ltd, said: “Powerstar has truly established itself as a market leader in voltage optimisation in Australia and has successfully been installed across a wide range of industries including government departments, supermarkets and cold storage facilities.”

He added: “To continue developing market opportunities in the region we are now looking at identifying and establishing relationships with local consultants, distributors and installation partners from our office in Melbourne.”

EMSc (UK) Ltd is currently celebrating over 10 years of British design and manufacturing success. It has been manufacturing the market leading voltage optimisation solution Powerstar at its headquarters in Rotherham for over a decade. 

The company is accredited with the Made in Sheffield accolade in acknowledgement of the quality of its manufacturing process, its expansion into international markets, and the overall success of Powerstar, which is exported worldwide to countries including Cyprus, Sri Lanka, the United Arab Emirates (UAE), Bahrain, Malta and South Africa.