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Rotherham Based Little Helper's Big Expansion

posted 29 Oct 2012, 04:00 by RiDO Rotherham   [ updated 29 Oct 2012, 04:02 ]
A Rotherham based company is expanding nationally and internationally, thanks to its successful childcare and child play ranges of products. 

From the launch of its first product, the FunPod in 2006, Little Helper Ltd of Dinnington has never looked back. The concept for the FunPod was born out of the parenting needs of company founders Kim and  Sean Johnson. 

As a result of their own experiences and those of other parents, they developed a product that would keep children safe in the kitchen, whilst involving them in parent/child bonding activities. On launch the FunPod was available in four colours and was initially sold into UK retailers.

By 2012, 20,000 FunPods have been sold across eight countries and the company is on target to deliver 50,000 products this year alone. The FunPod has now won nine awards across three continents, and their customer base in the UK includes household names such as Mothercare, Amazon, Boots, Kiddicare, Hamleys, Early Learning Centre and Tesco, as well as major independent retailers. 

In this time the company has also expanded its product range with new developments including; high chairs, children's play desks and furniture, toys, play rugs, sleepwear and bedding.

Sean Johnson, Managing Director at Little Helper Ltd, says the company has plans for future expansion, and as part of these plans has recruited a new business administration assistant. Sean says; “We have launched three major products this year and are working hard on a number of new products that will be introduced later this year and into 2013. We are currently developing our sales operation in the USA, and through partners the Little Helper brand will be formally launched across China from January 2013.”

“With the expansion we have had need for support on the business administration aspect of the company, and so through Sarah Wilkinson at Rotherham Investment Development Office (RiDO) we were introduced to Dearne Valley College who dealt with all the recruitment for the role.”

Sean and Kim are now looking forward to the company’s further expansion in 2013.

RIDO’s support has been delivered under the 'South Yorkshire Sector Growth Enhancement Programme' which is part-funded by the European Regional Development Fund through the Yorkshire & Humber ERDF Operational Programme (2007-2013). The project aims to support both inward investors and expanding indigenous businesses to accelerate private sector expansion and increase the competitiveness of the region's business base.